Icons for Landing Pages
Landing page icons serve a different purpose than app icons. Instead of navigation and actions, they communicate features, benefits, and trust signals. They appear in feature grids, pricing tables, testimonial sections, and FAQ accordions. Visual expression matters more here than in apps — icons can be larger, more decorative, and carry more personality.
WHY THIS MATTERS
//On landing pages, icons serve as visual anchors that break up text and guide the eye. Well-chosen feature icons increase comprehension of what a product does. Poor or generic icons make a product feel like every other SaaS and reduce conversion.
RECOMMENDED FOR ICONS FOR LANDING PAGES
DESIGN TIPS
Use larger icons on landing pages — 32px to 48px for feature sections looks great
Phosphor duotone icons add a premium feel to feature grids
Wrap icons in colored backgrounds or gradient containers for visual interest
Keep all feature section icons at the same visual weight and size
Avoid stock-looking generic icons — they make your product look like a template
MUST-HAVE ICONS FOR THIS USE CASE
COMMON MISTAKES TO AVOID
Using tiny 16px icons in feature sections — they look weak at that size
Mixing completely different icon styles across sections
Using the same generic set every other SaaS uses
Forgetting to use icons in the hero section to add visual interest